Halloween Queen: Veronablack!

Halloween Queens

Name: Danielle Gonzalez

Age: 31 (Yay Halloween)

From : New York (in a suburb outside of NYC)

Danielle is the amazing Ghoul behind the Halloween fashion brand @veronablack !


How did you get into Halloween?

Gosh it started when I was a little girl. I just loved the idea of being whoever you wanted for one night and I just loved the idea of ghost, goblins and all that fun stuff!

What is your favorite thing to do on/around Halloween?

Since giving birth to my daughter back in 2014, my husband and I have made it a tradition every October to go to Sleepy Hollow Cemetery (We live 15 minutes away) and walk the beautiful grounds there. Our first stop on our stroll is Washington Irving’s grave to pay our respects to my absolutely favorite Halloween tale author, The Legend of Sleepy Hollow.

Can you remember which Halloween costume was your favorite one?

I have a lot, but I would have to say my favorite one would have to be last years costume when I dressed up as Lydia Deetz!

What does Halloween mean to you?

Being able to feel normal for a night lol

What Halloween food and drinks are you most excited about?

I only buy Oreos around Halloween because I am convinced that orange filling tastes better than the regular white filling lol

When do you start shopping for Halloween?

I start shopping for Halloween as soon as I see it in the stores!

What is the Favorite Halloween item you have?

This little witch doll on a broom. Its from the town Verona, NY where my grandparents lived and also the place that I named my business after. She hangs out in my studio all year long!

Do you still go trick or treating?

YES! Its been awesome the last few years taking my daughter trick or treating in my childhood neighborhood cause it means I can dress up too without being looked at strangely lol

Can you remember your first Halloween memory?

Probably one of my favorite memories of Halloween when I was younger, would be decorating outside of my house. I remember one day deciding I was going to build a hangmans noose. I went into my father workshop, helped myself to wood, nails, and a hammer and started building. I’m sure when my dad was quite concerned when he found what I was doing when he got home from work lol

Do you keep all your Halloween decorations out all year or do you start decorating at a certain time?

Iam really into witches, so there are a few witch decorations that I keep out all year long.

Whats your favourite halloween movie/series?

I would have to say Hocus Pocus. Even though I’ve seen it 500 times its always amazing as seeing it for the first time!

How is Halloween celebrated in the US?

By going to the Halloween capital of course, SALEM, MA! My absolute place in the world!

Verona Black Designs

What made you want to start designing and selling Halloween themed items?

As you can see, I’ve always been quite Halloween obsessed. When I started this business 13 years ago, it was a completely different feel. I was making things that were much more conservative for me by trying to make a product that would appeal to people in my area. As the years went on, my brand evolved and I eventually I became more comfortable in making what I was into and not caring if people in my area liked it or not. I am so much happier making and designing that with a darker side =]

How much time do you spend of your day/week on making your items?

Not enough lol I am currently a stay at home mom, while trying to run my little business. My husband does not have a normal work schedule, so whenever he is not working he is on daughter duty. I try to get in at least an hour and a half a day and when my daughter takes a nap and goes to sleep for the night.

Clothing / Style

Where do you usually buy your clothes?

Usually where ever I find things I like. Most of my clothes lately are from my absolute favorite NYC rock and roll boutique (AND currently one of the shops that stocks my items) Grit N Glory! Be sure to check them out – Gritnglory.com

what style of clothing do you like to buy?

Anything that is black haha

Do you wear Halloween/Horror styled clothes all year?

Black is my Spring, Summer, Fall and Winter color


I have allready ordered multiple items from verona black, and they are amazing!

Check out her etsy and be sure to follow her Instagram for updates!

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